Clinton County Dems TV Ad Blitz!

This ad was created by Jeff Hewitt and Kelly Fero at Fero Hewitt Global for Richard Morrison -- who ran against Tom DeLay in 2004 -- and the Fort Bend Democrats in Fort Bend County, Texas. I saw a copy on MyDD.com and contacted Richard Morrison. Long story short, in exchange for a few bucks to help the Fort Bend Dems defray their production costs and run more of the ad and a few bucks to the production house to re-tag the ad (the original Fort Bend Dems ad appears above) for Clinton County, we have a very professional, high-impact TV ad to run.

We did a buy of a couple thousand dollars on Mediacom. The ad will be appearing with increasing frequency between today and Election Day on basic cable channels such as: USA, HGTC, Discovery, CNN, ESPN/ESPN2, F/X, TBS, etc.

This is a great example of how networks can help local parties pool resources and creative people to allow those local parties to really engage voters in ways that were previously unavailable to them. Even as recently as 2002, the idea that the Clinton County Democratic party and a county party somewhere else in the country would be able to hook up and run professionally produced television spots would have been almost unthinkable.