Wednesday, December 13, 2006

Prediction: The Internet Will Defy Prediction.

On the heels of my presentation to the Leadership Institute this morning on the disruptive effects of technology comes this:

Cman Blog muse and inspiration, futurist, Bruce Sterling, pens his final column for Wired magazine today. His final prediction: the Internet will defy prediction:

In coming decades, are people going to vanish into the Net, permanently absorbed by addictive VR-style experiences? The reaction stretches predictably from "You must be nuts" to "Of course, it's happening already." And what's the centrist opinion? If an innovation works, some people will thrive on it, while others who are screwed up to begin with will face severe new problems.

The bubble-era vision of a utopian Internet is dented and dirty. The Pew respondents seem to agree that personal privacy is a thing of the past, and they're split nearly 50-50 on whether the costs will outweigh the benefits. Technophobic refuseniks are likely to carry out violent resistance, and they may have good reason: Out-of-control technology is a distinct risk. The Lexus has collided with the olive tree, and its crumpled hulk spins in a ditch as the orchard smolders.

The future of the Internet lies not with institutions but with individuals. Low-cost connections will proliferate, encouraging creativity, collaboration, and telecommuting. The Net itself will recede into the background. If you're under 21, you likely don't care much about any supposed difference between virtual and actual, online and off. That's because the two realms are penetrating each other; Google Earth mingles with Google Maps, and daily life shows up on Flickr. Like the real world, the Net will be increasingly international and decreasingly reliant on English. It will be wrapped in a Chinese kung fu outfit, intoned in an Indian accent, oozing Brazilian sex appeal.

One upshot is that futurism itself has no future. Once confined to an elite group, the tools and techniques of prognostication are all widely available. As for pundits: The world used to be full of workaday journalists, with just a thin sprinkling of opinion mongers. Now a TypePad account is a license to deliver nose-to-the-pavement perspective with an attitude. The very word futurism is old-fashioned, way too 1960s. Today's Internet-savvy futurist is more likely to describe himself as a strategy consultant or venture capital researcher. That development doesn't surprise me.

As a futurist, I've often licked my chops over rather grim possibilities. But my lasting fondness for the dark side is a personal taste, not an analysis. I'm frequently surprised, and when I consider the biggest surprises, I'm heartened that they were mostly positive. The Internet, for instance, crawled out of a dank atomic fallout shelter to become the Mardi Gras parade of my generation. It was not a bolt of destructive lightning; it was the sun breaking through the clouds.

Everything we do has unpredicted consequences. It's good to keep in mind that some outcomes are just fabulous, dumb luck. So mark my last little act of prediction in this space: I don't have a poll or a single shred of evidence to back it up, but I believe more good things are in store, and some are bound to come from the tangled, ubiquitous, personal, and possibly unpredictable Net.

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